28 Jan January 28, 2016

Five Reasons Every Small Business Needs Email Marketing

Josh Sholder 2 Email Marketing

With so many options available, deciding which form of digital marketing is right for your business is tough. It is easy to get caught up with the newest method or trendy tool.

Email is your best choice. In this article we discuss 5 reasons why web-based email marketing should be the cornerstone of your digital marketing strategy.

email marketing

Reason One – Affordability:

Most small businesses have a limited marketing budget, but that doesn’t mean that email marketing is beyond your reach. Email marketing is one of the most affordable ways to reach out to new and existing customers.

There are many options when choosing a web-based email marketing solution. When considering cost we looked at three of the most popular services. MailChimp, our preferred solution, has a free tier that allows up to 2,000 contacts and 12,000 emails per month. Aweber is another popular solution which offers 500 contacts and unlimited emails for $19/mo. Constant Contact is another highly recommended service which starts at $20 per month with a 2 month free trial.

Web-based email marketing is affordable for any budget.


Reason Two – Increased Sales:

People want to support businesses they trust and enjoy working with. Email marketing gives you another avenue to show your customers who you are and reinforces why they should do business with you.

The most effective way to keep customers interested while increasing sales is by providing a variety of information that accomplishes the following:

  • Providing the customer with value. Example: Exclusive offers, coupons, money saving tips etc.
  • Building trust in your company. Example: Industry news, new product alerts, informative articles, etc.
  • Demonstrating your company’s personality. Example: Company history, community/charity spotlight, employee profiles, etc.


Reason Three – Customer Retention:

Business owners understand that it is cheaper to keep an existing customer than it is attracting a new one. According to Gigaom Research’s “Workhorses and Dark Horses: Digital Tactics for Customer Acquisition” report, email marketing is the top marketing tactic for retaining your customers as seen in the chart below.

customer retention 600x329

Email marketing provides you with an affordable way to communicate with customers. It also helps keep your business fresh in the mind of your customers while strengthening your business relationship. Web-based email marketing ensures your customers will think of your business when it comes time to purchase the services and/or products you provide.

If you reward your existing customers by including special offers, discounts, or coupons in your email marketing, you can make yourself the clear choice for your customers needs.


Reason Four – Building Authority and Credibility:

People prefer to work with businesses that are experts in their field. Email marketing is a great way to increase your credibility with your customers. By sharing helpful information that provides the customer with value, you demonstrate your expertise. The fact that you have an email newsletter can convey authority over your competitors that do not.

The more creative and valuable the content of your email marketing, the higher chance the email will be forwarded or shared with your customers friends and family. Building credibility with existing clients can lead to new customers and increased sales.

Email marketing is the perfect place for tips on getting more from the product or services you provide. Sharing your expertise equates to going the extra mile for your customers and shows dedication to your craft.


Reason Five – Highest Return on Investment in Marketing:

Your business return on investment, or ROI, should be a key factor in deciding where to spend your marketing dollars. Web-based email marketing is the most cost effective choice when it comes to the return on investment on your digital marketing dollars.

The Direct Marketing Association finds web-based email marketing the clear winner. As you can see in the chart below.

ROI 600x321


How We Can Help:

Whether you need a monthly newsletter, quarterly digest, or a compelling offer to help build your email list, the folks at Michael the Tech Guy are ready to help. We understand that business owners have a lot on their plate and taking on a new project can be stressful. We take care to ensure that the process is as painless as possible.

For help with your web-based email marketing needs, call us at 734-707-6865 or email mmurphy65@gmail.com.



Nothing makes us happier at Michael the Tech Guy than when you take the time to read our blog. Taking advantage of email marketing is both essential and affordable.

Call us today and find out how we can get you started building trust with your clients and increasing sales. Feel free to contact us at mmurphy65@gmail.com or call 734-707-6865.


Further Down the Rabbit Hole:

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If you are interested in further exploring how web-based email marketing can help your business please refer to these informative and helpful links:

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2 thoughts on “Five Reasons Every Small Business Needs Email Marketing

  1. Thank you for this well thought out article, your data speaks for itself. I often hear people say I don’t want to bother people with email, but a regular piece of communication that adds value to my business is never a bother!

    1. Josh Sholder says:

      Thank you Eileen. I am glad you liked the article.

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